McKinsey Report: Digital Transformation in the Middle East

McKinsey’s research on digital transformation in the Middle East highlights the region’s potential to become a leading digital economy. The report offers 10 tangible recommendations across four areas—government, business, consumers, and the broader ecosystem—to accelerate digitization in the region. For Abu Dhabi specifically, the report notes the government’s dedication of significant capital and focus into large-scale innovation projects such as Masdar City, which serves as a hub for clean technology and sustainable development.